adopt a keg
Adopt a Keg Activation Ideas Case Study Victoria 18 shopper innovation retail packaging product design strategy planning brand utility purpose ogilvy mexico victoria av inbev beverages alcoholic beverages non-alcoholic beer reframing society choice award-winning Article Inspiration Nudging marketing into the future. This simple web-app enabled consumers to bank redeem and share beers from their very own kegs to be enjoyed at any participating venue.
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Over 2000 kegs have been created and people can fill their virtual keg with four scanned beers adding up to one beer a dayat which point they will earn two post-lockdown pints to.
. So can we drink like there is a tomorrow. Thats where Adopt A Keg was born. The campaign allowed beer lovers to fill a virtual keg by simply purchasing selected Carlsberg beers at participating outlets uploading their receipts and scanning the barcodes.
People signed up to create a virtual keg which they filled by scanning labels of shop bought Carlsberg with a limit. The promotion was extended eventually selling 1000 kegs which again generated RM500000 USD120467. Central to the campaign that ran across Australia Singapore Denmark and Malaysia was the Adopt a Keg online platform.
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they can reopen. To take part all beer-drinkers need to do is enjoy a bottle or can of Carlsberg at home during the lockdown and scan the label to add it to their virtual keg on Carlsbergs website. Adopt a Keg edition.
In the first 4 week the 1000 virtual kegs were adopted delivering RM500000 USD120467 in revenue. Once four beers have been scanned the keg is full and can be redeemed for two draft beers in bars or restaurants once they re-open. June 18 2020.
Limited free articles a month. To take part all beer-drinkers need to do is enjoy a bottle or can of Carlsberg at home during the lockdown and scan the label to add it to their virtual keg on Carlsbergs. Register at the Adopt A Keg microsite.
You will receive a document that shows that youre the owner of the. Scanning a bottle or can of Carlsberg will fill their virtual keg and four beers will earn the customer two free pints which can be redeemed at their favourite bar or pub once lockdown is lifted. Carlsberg launches an Adopt A Keg initiative to help support its on-trade channels and reward consumers at the same time.
The Adopt a Keg campaign allows people in Carlsbergs native Denmark to sign up online to create a virtual keg. A limited edition red keg was subsequently created to celebrate Liverpool Football Clubs Championship win. Ong on the job at Uncle Dons in Sri Hartamas.
To support local bars in its homeland Carlsberg allows its customers to adopt a keg. To encourage sharing consumers could also purchase. Carlsberg Adopt a keg Carlsberg launches initiative to support local bars.
By enjoying a beer at home the new Adopt a Keg initiative allows people to help jumpstart the bar economy as soon as the lockdown is lifted. In the first 4 week the 1000 virtual kegs were adopted delivering RM500000 USD120467 in revenue. As Singapore moves into the second phase of the reopening process restaurants will return.
It seems that were starting to see a glimpse of the proverbial daylight after a rather rough year. ADOPT A KEG a pony. Carlsberg supports bars in its native Denmark with an initiative allowing locals to buy a keg.
By scanning labels of shop-bought Carlsberg beers you could fill up a virtual keg that when filled could be redeemed for two draft beers in bars and restaurant once they re. To take part all beer guzzlers need to do is to down a bottle or can of Carlsberg at home during the lockdown and scan the label to add it to their virtual keg on Carlsbergs Danish. When bars reopen your adopted keg is waiting for you to share with friends helping bars come back stronger.
Best of all that first future beer with a friend at your favourite bar. The premise is simple. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features Press Copyright Contact us Creators.
Buying a keg at a special price to finance our beers and future project you save a 20 or 30 lt KEG that will have your name near the beer name. Fill a keg on the microsite to redeem the free beers. Buy Carlsberg Danish Pilsner or Carlsberg Smooth Draught cans or bottles from convenience stores online retailers supermarkets or hypermarkets.
Limited to first 10000 consumers and one redemption per consumer. Sign in to continue. In its first week the available 200 kegs sold out.
Once the keg was full consumers were rewarded with two free pints which were redeemable post-lockdown. Drinkers are being asked to adopt a keg which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. Giving us all something to look forward to and helping to kick-start the hospitality industry once it opens up again.
The promotion was extended eventually selling 1000 kegs which again. Before the reaching hands of. A limited edition red keg was subsequently created to celebrate Liverpool Football Clubs Championship win.
By adopting a keg people can drink like there is a tomorrow. Get 30 days free. Powered by a new e-commerce platform Adopt a Keg is a way you to purchase fill and reserve a physical keg in your local bar with the beer youre drinking at home.
Saturday 08 Aug 2020. Snap a picture of the receipt and. Med forbrugernes engagerende scanning af købte øl en interaktiv og UX-lækker påfyldning af en virtuel øl.
With Adopt a Keg weve enabled people to support their favourite bars simply by enjoying a beer at home. Med sin kampagne Adopt A Keg viser Carlsberg hvordan man med en elegant og simpel digital browser-baseret løsning kæder landets dagligvare-kanaler sammen med de mange barer og restauranter der netop er hårdt tynget af covid19-nedlukningen. The keg is filled by scanning labels of shop-bought bottles or cans of Carlsberg with a limit of one added per day.
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. You can pick it up at our place when you prefer with 30 days communication in advance or you can choose to let us connect the keg when you visit us. In its first week the available 200 kegs sold out.
By scanning the labels of four Carlsberg cans and adding it to the brands website people can fill a keg in their favorite pub or restaurant from the comfort of home earning two post-lockdown pints along the way. With Adopt a Keg we helped Carlsberg create a campaign that supported all the local Carlsberg bars in Copenhagen during the first lockdown of the Covid-19 pandemic.
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